puppy and kitten posing with pet care products

How Fragrances Enhance Pet Care Products

The average pet owner spends thousands annually on their furry friend, and a big portion of that is spent on pet care products. From shampoos and conditioners to colognes and perfumes, there are a variety of products available to make pets smell great. If you manufacture any of these items, you should know how pet fragrances elevate the quality of your products, so you can use it to your advantage.

Fragrances can do more than just make your pet products smell good; they also have a number of benefits for your customer’s pet skin and coat. For example, certain pet care product fragrances can help repel fleas and ticks, while others can soothe dry, itchy skin. And because fragrance is such an important part of many pet care products, fragrance suppliers from everywhere are continuously improving their oils so they can be incorporated easier into the items you’re selling.

If you’re going to use fragrance oil in your pet products, consider highlighting benefits like flea and tick prevention so your clients can be aware of them. These fragrances should be on top of your list:


Cedarwood oil is extracted from the bark and wood of cedar trees and has been used for centuries to repel fleas, ticks, and other pests. It works by creating an unpleasant smell for these pests, which deters them from landing on your customer’s pets in the first place.


Lavender oil is another popular fragrance that can help repel fleas and ticks. Like cedarwood, lavender oil works by creating an unpleasant smell for these pests, which deters them from landing on your clients’ furry friends. In addition to its ability to repel fleas and ticks, lavender oil is also known for its calming properties, making it a great choice for pets that are anxious or stressed.


Lemongrass oil is extracted from the lemongrass plant and has a fresh, citrusy scent. It works as a natural insecticide, repelling fleas, ticks, and other pests. In addition to its ability to repel pests, lemongrass oil is also known for its antibacterial and antifungal properties, making it a great choice for pets with sensitive skin.

Adding these oils to your products can stop ticks and fleas before they can do damage to your clients’ pets. Tick and flea bites can easily get infected and cause blood loss or anemia if they continue to feed on these poor animals. 

Ticks and fleas also carry diseases and some, like paralysis ticks, cause paralysis which can ultimately lead to death. So using these fragrances on products like dog perfume, shampoo, or conditioner, does not only make your clients’ pets smell nice, but also save them from the serious effects of tick and flea bites.


Fragrances That Also Soothe Dry, Itchy Skin

You don’t have to limit how you choose to use fragrance in your pet products. Because, aside from making pets smell nice, you can also use fragrance oils to create products that help relieve dry and itchy skin.

There are a number of fragrances that can help soothe dry, itchy skin, making them an important part of any pet care product that is meant to relieve an animal’s discomfort. Some of the most common fragrances that soothe dry, itchy skin include:


Chamomile oil is extracted from the chamomile plant and has a sweet, floral scent. It is a natural anti-inflammatory and can help to soothe dry, itchy skin. In addition to its ability to soothe skin, chamomile oil is also known for its calming properties, making it a great choice for pets that are anxious or stressed.


Lavender oil is extracted from the lavender plant and has a fresh, floral scent. It is a natural antiseptic and can help soothe dry, itchy skin. Apart from its skin soothing ability, it also has calming properties, which makes it perfect for your clients’ anxious furry friends.


When used topically, coconut oil can help maintain healthy skin and keep it hydrated especially in extremely hot and cold climates. Coconut oil is also effective in controlling odour so creating a product with coconut oil provides two benefits in one.

Most Common Pet Products With Fragrances

As a pet product maker and seller, you need to stay on top of the trends. That means you need to be familiar with the products most bought by pet owners. Here we list down some of the most common products you can incorporate fragrances into:



If you make a pet shampoo that smells irresistibly good, your customers are likely to feel tempted to make the switch and use your shampoo instead. True, it may be challenging to create a formulation that’s both safe and effective, but with enough research it should be manageable.

Pet owners consider their fur baby’s welfare at all times, so make sure you create a product that’s free from additives, dyes, as well as harsh chemicals. You can also look into creating dry shampoos that are perfect for quick cleanups when a full bath isn’t possible. Just be careful with adding too much fragrance oils, otherwise you’ll end up with a sticky concoction that’s hard to wash off.


Conditioners and detanglers keep animal fur thick, glossy, and healthy. Some new pet owners use human products, which can pose significant risks to their pets. As a pet product manufacturer, it’s your responsibility to help your clients get access to safer options for their beloved pets. Dogs and humans don’t have the same pH levels in their skins, so you need to create a product that’s formulated specifically for their dogs.

As much as possible, make sure to use ingredients that are gentle on the skin for both pets and their humans who will be bathing them. Use fragrances that aren’t too overwhelming. Remember, animals have a stronger sense of smell than humans, and what may be faint for us could be too much for them.

Deodorising Wipes

Bathing pets everyday isn’t advisable. It strips animals’ skin of natural oils that keep their skin soft and their fur glossy. These oils also prevent itching and flaking. That’s why using deodorising wipes in between baths is important. They get rid of dust, odor, and loose hair. Some pet owners use human baby wipes. However, most baby wipes have alcohol in them, which can be toxic to animals if used too often.

That’s why deodorising wipes especially for pets is crucial, and this is where you come in. As a manufacturer, you can create a formulation that’s a perfect blend of nutrients and fresh fragrances that keeps your clients’ pets smelling good and looking good.


Some people think that pet colognes are used so dogs or cats can smell nice to other people. But that’s actually not the case. Instead of this angle, tell your clients that they should buy a cologne for their pets so they can stay relaxed even if you bring them to an unfamiliar place. Make sure you have pet colognes that are specifically designed to reduce animal stress and anxiety.

There are a lot of fragrances that can do this job while also making sure your customers keep their fur babies smelling nice. Like other products, make sure to use ingredients that are gentle on the skin and the nose, and aren’t toxic in case your customers’ pets lick on the excess products.


Cat Litter

In general, cats prefer unscented cat litter rather than scented ones. But this is because a lot of manufacturers add scents with the pet owners, and not the animals in mind. For instance, some humans buy lemon scented cat litter even though a lot of cats despise the scent. As a manufacturer, what you can do is to create a product that’s truly cat friendly. When it comes to fragrances, that could mean a different thing.

If you want your customers’ pets to use their cat litter religiously and without issues, consider using very mild scents. If possible, use earthy fragrances that will remind them of soil, something they’re innately inclined to use when doing their business.

Odour Remover

This one is specifically for your customers. If their pets ever have accidents on the bed or other pieces of furniture, you should give them an effective option to get rid of stains and odor. What this means is that you need to create a product that does two things at the same time. One, it should effectively neutralise the odor. Two, it should introduce a new scent that’s pleasant for everyone living in the same home.

Work With a Reputable Fragrance Supplier

Here at Fragrance Innovation, we help pet product manufacturers get access to the best fragrance oils in Australia. If you can’t find a specific scent you like in our store, we can customise a fragrance based on your needs. Just tell us what specifications you’re looking for, and we’ll make sure you get the specific blend you want to use on your products.

For more information on our fragrance oil collection, visit our website or get in touch with us for more details.

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