Lovely Laundry Fragrance to Level Up Your Detergents

Your chosen scent for laundry should appeal to your target market’s senses. Fragrance Innovation Australia’s fragrance oils are curated to guarantee that distinct fresh and clean smell in any fabric.


Lush Laundry Scents for All Kinds of Garment

When we curate fragrance oils for the laundry industry, we pay equal attention to both performance and stability. We make sure to meet the ever-expanding regulatory guidelines for health and safety – assuring you of products that smell good and feel good on the skin.

Here at Fragrance Innovation Australia, we create fragrance oils for laundry detergents that suit every client’s individual taste and needs. If your vision is to provide your customers with the best-smelling laundry detergent that’s unique and not overwhelming, we’re happy to make that happen for you.

What Are the Advantages of Using Our Fragrance Oils in Your Laundry Detergent?

For laundry detergent manufacturers, using high-quality fragrance oils ensures that their products smell great and work well. Here are some of the benefits of using our oils in your detergent:

Our fragrances will keep clothes smelling fresh all day long.

Our oils are specifically designed to work well in laundry detergent – whether in powder or liquid form, so you can be sure they will perform perfectly.

Our oils are highly concentrated, so a little goes a long way.

You don’t have to settle for a generic scent for laundry, because we can always create a signature scent for your brand.

Blue laundy powder
White laundry powder besides a towel

What Are the Best Laundry Fragrance Oils?

When it comes to laundry detergent, it’s important to consider the type of scent, the strength, and how long the scent stays in the fabric. Here are our recommendations for fragrance oils for laundry detergent:

Lavender: Lavender is popular because it has a light, fresh scent. It is also known for its stress-relieving properties, making it a good choice for clients who want a calming effect.

Citrus: Citrus is invigorating and can leave laundry smelling clean and fresh. It’s also relatively inexpensive, making it a great option for customers.

Pine: Pine oil has a fresh, woodsy scent that’s warm and comforting.

What We Do

Our products are inspired by the seasons and the latest trends. With our ideas and innovation, we can invent the ideal fragrance oils and bases for your products.

Our Team

We are passionate and dedicated people working in a dynamic industry we love! The FIA team brings a wealth of knowledge and passion to the constantly evolving, and always exciting, fragrance industry. With over 50 years of combined experience, we are proud to supply some of the most outstanding brands in our current market both here and abroad.

Fragrance Innovation Australia employees on their laboratory

our process

1. Fragrance

Send us a fragrance sample for analysis, or submit your fragrance brief for brand direction.

2. Lab Testing & Technical Creation

Our perfumers and technical team create a fragrance that performs, fits the brief and is suitable for the application.

3. Quality

Our fragrances are created in accordance with stringent international regulations and internal quality control processes.

4. evaluation

Fragrance samples are sent to you for evaluation, testing and approval.

5. purchase

Order is placed once fragrance sample is approved.  Minimum order quantity is 20 kg per fragrance.

6. Shipped

Production lead times are 8-10 business days.  We ship our products worldwide.

Our Partnerships

Fragrance Innovation Australia’s Quality Management Systems are certified to the ISO 9001 standard.

Discover your signature scent now!
Get in touch.

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