Companion animals have been driving industry sales, and that’s a trend that will continue for the foreseeable future.  Pet owners humanize their pets more and more every year, and that trend has a direct impact on industry sales. Since we treat our pets like they are our children, we want the best products for them.  There is a reason dogs and cats are referred to as ‘fur babies.’ Our pets are sleeping in our beds and living on our furniture, which has motivated pet owners to keep their pet’s cleaner and fresher.